Abstract: In the context of crowd simulation, there is a diverse set of algorithms that model steering. The performance of steering approaches, both in terms of quality of results and computational efficiency, depends on internal parameters that are manually tuned to satisfy application-specific requirements. This paper investigates the effect that these parameters have on an algorithm's performance. Using three representative steering algorithms and a set of established performance criteria, we perform a number of large scale optimization experiments that optimize an algorithm's parameters for a range of objectives. For example, our method automatically finds optimal parameters to minimize turbulence at bottlenecks, reduce building evacuation times, produce emergent patterns, and increase the computational efficiency of an algorithm. We also propose using the Pareto Optimal front as an efficient way of modelling optimal relationships between multiple objectives, and demonstrate its effectiveness by estimating optimal parameters for interactively defined combinations of the associated objectives. The proposed methodologies are general and can be applied to any steering algorithm using any set of performance criteria.